Knife Manufacturing Company was named as a joke. It is, by its founder Andy Eclov's own admission, a word that has no business sitting next to the phrase miniature skateboard — aggressive, out of place, slightly absurd. Eight years on, the joke has held. So has the brand. Conceived in 2018 as a provocation, Knife was built to fill a hole its founder had spent years staring at: a fingerboard industry that sold craft where he wanted brand, hand-sanded sincerity where he wanted

Many people perceive branding simply as an extension of marketing. While there is some truth in that perspective, the essence of branding reaches far beyond mere advertising. True branding involves establishing a clear philosophy and vision that not only defines your brand but also consistently guides the experience customers have with your products. However, defining your philosophy and vision alone isn't sufficient. Effective branding requires successfully communicating and

Hi, this is Noah here. I know, It has been a minute since we published a Maker’s Insight on this place. But always keep in mind, we are trying to deliver stories in their best quality as possible. Each and every article is the medium of sharing the experience and lessons of immeasurable dedication and effort of a person contributing to this community. Therefore, it is crucial for this platform to portray and deliver the highest quality literature not only for the purpose of s

It feels great to be back with a new episode of Maker’s Insight. Today, we are talking to a man who is a well-respected fingerboard maker and contributor to the fingerboard community. His name is Stefan Lundberg, also known as the Founder of Devise Fingerboards. Here is the story and insight of Stefan behind Devise. Photo by: Stefan Lundberg (NY) Please introduce yourself to our readers! (SL) My name is Stefan Lundberg. I am 30 years old, living in Southern California. I am a