Knife Manufacturing Company was named as a joke. It is, by its founder Andy Eclov's own admission, a word that has no business sitting next to the phrase miniature skateboard — aggressive, out of place, slightly absurd. Eight years on, the joke has held. So has the brand. Conceived in 2018 as a provocation, Knife was built to fill a hole its founder had spent years staring at: a fingerboard industry that sold craft where he wanted brand, hand-sanded sincerity where he wanted

Many people perceive branding simply as an extension of marketing. While there is some truth in that perspective, the essence of branding...

Hi, this is Noah here. I know, It has been a minute since we published a Maker’s Insight on this place. But always keep in mind, we are...

It feels great to be back with a new episode of Maker’s Insight . Today, we are talking to a man who is a well-respected fingerboard...