PROJECT SUMMARY: A Little Boy’s Dream, Made Tangible. SOLUTIONS: Logo design Brand market position pivoting Product line expansion There is a moment in any maker’s life when the work outgrows its category. For years, my brand existed within the world of fingerboarding. It was specific, contained, community-driven. It began with thin layers of veneer wood and glue, pressed and shaped by hand into miniature skateboards. It was tactile, obsessive, precise. And it was personal—th

Many people perceive branding simply as an extension of marketing. While there is some truth in that perspective, the essence of branding...